Business owners ask this constantly at our trainings, meetups, and consulting sessions: "TJ, I get it. AI matters. But what should I actually do first?"
That is the right question. The AI world is loud right now. Every week there is a new model, a new agent, a new browser, a new coding tool, a new video tool, and a new thread telling you that everything changed overnight. Even people who use this stuff all day cannot keep up with all of it.
So if you are just starting, do not try to keep up. That is the trap. The smart move is to pick the few tools and habits that create the most value in the most different situations with the least setup.
Think of this as the answer you would get if you paid Texas AI Lab for an hour and said, "Please just cut through the noise. Tell me what to do first."
Here is that answer.
1. Pay for the $20 plan from ChatGPT or Claude
Start here. Pick one of the two big ones: ChatGPT or Claude. Pay for the roughly $20 plan. Do not spend three weeks comparing every model. Do not ask ten people which one is best. Pick one and actually use it.
Why pay? Because the paid plan is where the real habit starts. You get higher limits, better models, file uploads, more useful features, and access to the parts of these tools that make them feel less like a chatbot and more like a business assistant.
For about $20, you can use AI to:
- Rewrite a rushed customer email so it sounds calm and professional.
- Turn a rough quote note into a clean follow-up message.
- Summarize a PDF, proposal, contract, or call transcript.
- Draft a Google Business Profile post for the week.
- Write a polite reply to a negative review.
- Create a checklist for a repeated task your team keeps forgetting.
- Explain a spreadsheet in plain English.
- Make images, mockups, landing page drafts, scripts, training docs, and internal policies.
- Use coding agents like Codex or tools like Claude Code when you are ready to build or fix software.
This is the highest-value first move because it touches almost every kind of knowledge work. Writing. Thinking. Planning. Research. Analysis. Customer service. Marketing. Hiring. Training. Operations.
The habit is the point. Open it every day. Ask it for help before you open a blank document. Ask it before you write the email. Ask it before you make the checklist. Ask it before you sit there stuck.
2. Sign up for Wispr Flow and stop typing long things
This is the one that changes how your day feels.
You have probably tried dictation before. It has technically existed forever, but for most people it was never good enough to become a real habit. It missed words. It got punctuation wrong. It made you feel like you were babysitting the tool.
That has changed. Wispr Flow is AI dictation that lets you talk naturally and turns it into clean text. You can ramble for a few minutes, and it will remove filler, clean up the structure, and turn your spoken thought into something usable.
My rule is simple: if you are typing more than two sentences, use your voice instead.
Use Wispr Flow for:
- Customer email drafts.
- Notes after a sales call.
- Ideas for a social post.
- Instructions for an employee.
- A rough process you need turned into an SOP.
- A messy explanation of what you want AI to build or automate.
The combo is the magic: talk into Wispr Flow, paste the result into ChatGPT or Claude, and ask it to clean it up. Now your ideas are not trapped behind typing speed.
Starter prompt:
Clean this up without changing my meaning. Keep it direct. Remove filler. Use short sentences. If it should be an email, make it an email. If it should be a checklist, make it a checklist.
3. Use Suno so AI feels fun, not just useful
Most business owners meet AI through boring work: emails, documents, spreadsheets, meetings. That matters, but it is not the whole story.
Suno lets you make a real song from a prompt. In a minute, you can make a jingle for your business, a song for an ad, a song for a client, a song for a family slideshow, or just something funny that makes the room pay attention.
That sounds like a toy until you try it. Then you realize what is happening: AI can now help normal people make things that used to require a studio, a musician, an editor, and a lot of time.
Texas AI Lab founder TJ Larkin uses Suno for more than business. He makes songs about favorite books and ideas, then listens to them at the gym because the songs are good and they reinforce lessons he wants to remember. That is the point. You can use AI to make things personal, useful, and weirdly memorable.
Try prompts like:
- A 20-second upbeat jingle for a family-owned HVAC company in Texas.
- A warm acoustic intro for a local real estate podcast.
- A funny song for a team meeting about logging every lead before lunch.
- A song for a family slideshow about a summer trip.
- A motivational song based on the main ideas from a business book.
4. Learn meta prompting
Meta prompting just means asking AI to write the prompt for you.
Yes, that sounds strange. If AI can write the better prompt, why does it need you to ask? Because AI responds to what you give it. If you give it a tiny request, it usually gives you a tiny answer. If you ask it to build a detailed prompt first, you force it to think through the ingredients before it cooks.
Instead of:
Write me a sales email.
Try:
I need to write a sales email, but I want a much better prompt first. Ask me what context you need, then write a detailed reusable prompt I can paste back into ChatGPT or Claude whenever I need this kind of email.
This works for almost anything: hiring, content, strategy, customer service, operations, spreadsheet analysis, website copy, training docs, and automations.
5. Ask AI to interview you
This is one of the fastest ways to make AI better for your business.
Open ChatGPT or Claude and say:
I want you to interview me about my business. Ask me 25 questions, one at a time. Ask about my customers, services, pricing, voice, competitors, common problems, offers, tools, workflows, team, and goals. When we are done, turn my answers into a complete business context document that I can save as a PDF and reuse whenever I work with AI.
If you use Wispr Flow, you can answer those questions out loud. In 20 to 30 minutes, you will have a business context document that explains who you are, what you sell, how you talk, who you serve, and what matters.
That document becomes portable memory. If you have been using ChatGPT but want to try Gemini, Claude, or another tool, upload the document first. Now the new tool is not starting from zero.
Later, there are more advanced ways to manage business context. But for beginners, this is a home run.
6. Ask AI how AI can help your workflow
If you do not know how AI could help with something, ask it. That sounds obvious, but most people skip it.
Use this prompt:
I have a workflow in my business that I think AI could probably help with, but I do not know what to do. Here is the workflow: [describe it]. Please tell me the best ways AI could help, what tools might be involved, what I should avoid, and what the simplest first version would look like. Explain it like I am a business owner, not a developer.
Use that anytime you feel stuck. Scheduling. Quote follow-up. New lead intake. Reporting. Customer support. Review replies. Hiring. Training. Inventory. Invoices. CRM cleanup. Website updates.
At the beginning, your best AI skill is not knowing every tool. It is learning to ask AI how it would help.
7. Use browser agents and side-panel AI carefully
This is the newer thing most beginners have not wrapped their head around yet.
Some AI tools can now sit beside your browser or use their own browser and do work on websites. OpenAI's ChatGPT agent can interact with websites in a browser. Coding and agent tools like Codex can help with website and software work. The pattern is simple: you are looking at a technical website with too many settings, and instead of hunting through menus, you ask the AI agent to help you understand it or take the next step.
Examples:
- "Read this settings page and tell me which option controls email notifications."
- "Help me fill out this form based on this customer info."
- "Explain what all these pricing tiers mean."
- "Change this website copy in the codebase and show me the diff."
- "Build a simple landing page from this outline."
This is powerful because AI is no longer only answering questions. It can help you act inside the tools where your business already runs.
But be careful. Do not give random extensions broad access to your browser. Do not let AI agents into financial, medical, legal, payroll, or password-heavy surfaces until you understand the risk. Use official tools from companies you trust, review permissions, and supervise the work.
8. Try Codex if your business has any website or software work
Most business owners hear "coding" and immediately tune out. Do not do that anymore.
Codex is not just for people who want to become programmers. It is useful because every business has little software-shaped problems now: website edits, landing pages, form fixes, tracking scripts, data cleanup, internal tools, automations, dashboards, calculators, and reports.
You can ask a coding agent to:
- Update a landing page.
- Fix a broken form.
- Create a simple calculator for your website.
- Turn a spreadsheet into a clean HTML report.
- Build a small internal tool for your team.
- Review your site for broken links or missing SEO basics.
You still need good judgment. You still need someone to verify the work. But the doorway is open now. A non-technical owner can describe the outcome and have an AI agent do a meaningful amount of the build work.
9. The first ten wins to try
1. Build your business context document. Have AI interview you, then turn the answers into a reusable business profile you can upload to any model.
2. Map where leads leak. Describe what happens from first call or form fill to closed customer. Ask AI to find the drop-off points, missing follow-ups, and simplest fixes.
3. Turn one messy workflow into a clean checklist. Pick scheduling, onboarding, estimating, intake, reporting, or handoff. Talk through how it works today and have AI turn it into a team-ready process.
4. Meeting notes. Paste a transcript or voice note and ask for decisions, open questions, owners, and next steps.
5. FAQ ideas. Ask for the 25 questions customers ask before buying your service. Answer them in plain English.
6. Offer diagnosis. Paste your service page or proposal and ask what is confusing, what objections are unanswered, and what would make a buyer more likely to book.
7. Simple internal tool idea. Ask AI what calculator, intake form, checklist, or dashboard would save your team the most time this month.
8. Hiring help. Ask for an interview scorecard for the role so you are not hiring from instinct alone.
9. Content repurposing. Turn one customer story into a social post, email paragraph, website FAQ, and sales follow-up.
10. Workflow diagnosis. Describe a repeated task and ask AI what should be automated, delegated, templated, or left alone.
10. What not to put into AI
Use AI a lot, but do not be careless.
Never paste API keys or passwords into ChatGPT, Claude, Gemini, browser agents, Chrome extensions, or any random AI tool. Ever.
Be careful with private customer records, medical information, legal disputes, tax files, employee issues, payroll data, bank details, and private financials. If your industry has compliance rules, treat AI like a vendor and review it like one.
For normal low-risk work, use AI freely. For sensitive work, redact details, use business-grade accounts where appropriate, and keep a human in the approval step.
The best first hour
If you only have one hour, do this:
- Pay for ChatGPT or Claude.
- Install Wispr Flow.
- Ask AI to interview you about your business.
- Save the business context document.
- Pick one repeated workflow that annoys you.
- Ask AI how it could help with that workflow.
- Turn the answer into one small test this week.
That is enough to change your relationship with AI. You will stop seeing it as a confusing pile of tools and start seeing it as a daily assistant that helps you think, write, decide, build, and move faster.
If you want Texas AI Lab to do this with you, request a Full Business AI Audit or book a 75-minute consulting session. Bring the workflow that annoys you most. We will help you turn it into something your business can actually use.